What is the crime of the Guangzhou Xu Ting case? Huang Zheng: The newly crowned richest man in Guang

When night falls, starlight fills the entire sky,oneA mysterious traveler emerged from the shadows, his figure faintly appearing in the moonlight, as if he were a character from a fairy tale. wordNo,Let's take a look at today's topic:

中国电商出海，继续你死我活.许仰天，创办了主打“快时尚”的希音SHEIN，早已超越了欧美同行Zara、H&M等品牌，39岁就成为广州首富，资产oneone20亿。

Huang Zheng, only used it3Within a year, Pinduoduo successfully went public. With a net worth of over 200 billion yuan, he has become the richest person in Shanghai.

The life diary of a 38 year old female leader in an advertisement has been exposed, revealing the depth of the workplace and making one's scalp tingle. Although both are in the e-commerce industry, Xu Yangtian's Xiyin focuses on overseas markets, Huang Zheng's Pinduoduo focuses on domestic markets, and River WaterNo,Last Friday, local time, Temu, a cross-border e-commerce platform under Pinduoduo, sued its competitor SH for violating well water regulationsEIN violates US antitrust laws.

Temu accuses SHEIN of using its dominant market position to force clothing manufacturerstakeSign an exclusive agreement to prevent themtakeTemu collaboration.

The advertisement changed his life trajectory because it was appreciated by beautiful women... China's richest men went to war in the United States on July 19th. According to media reports, Pinduoduo's cross-border e-commerce platform Temu recently filed a lawsuit in the Boston Federal Court, accusing SHEIN of self operated investment and violating US antitrust laws. Temu stated: "SHEIN uses its market dominance to force clothing manufacturerstakeSign an exclusive agreement, lock in the supply chain, and prevent themtakeTemu Collaboration ".

Temu stated that as of May this year, SHEIN has required all of its approximately 8338 manufacturers to sign such exclusive agreements, accounting for approximately the total number of fast fashion suppliers7Due to SHEIN's limitations, the platform has over 10000 items up to 80%Temu also stated that SHEIN's actions have led to price increases, reduced consumer choices, and hindered the expansion of the ultra fast fashion market in the United States.

Regarding this, SHEIN spokesperson Zhou1The response stated that Temu's allegations are "unfounded and we will actively respond to the lawsuit." Interestingly, these two companies have already been embroiled in another dispute in Chicago, USA1SHEIN accuses Temu of legal conflict on social mediatakeInternet celebrity influencer1Disgusting SHEIN

Everyone is familiar with this routine. When Huang Zheng sees the "business war" from SHEIN, he should have some understanding1On the eve of Double 11 in 2018, Huang Zheng's Pinduoduo was involved in the "second choice" of returning to the familiar feeling of China1”At the time of the dispute, Pinduoduo accused Tmall of engaging in "two choices" against merchants1”As a result, many merchants have been forced to withdraw from Pinduoduo's activities, remove their products, and even close their flagship stores directly.

Tmall, on the other hand, stated that there are two options1”No,Existence is Pinduoduo's real "collision"On the eve of Double 11 in 2019, Wang Shuai, Chairman of Alibaba Group's Market Public Relations Committee, said, 'There are two choices.'1”It is a normal market behavior, and good money drives out bad money until December 2020, when the State Administration for Market Regulation launched an investigation into Alibaba's abuse of market dominance in China's online retail platform service market in accordance with the Anti Monopoly Law of the People's Republic of China.

The matter was just reported1Paragraph.

The algorithm battle of the richest men led to the success of Alibaba, while foreign women led to the success of SHEIN for Xu Yangtian. In 1984, Xu Yangtian was born in Zibo, Shandong in 2014, which was a crucial year for SHEIN's development. Xu Yangtian established a fast fashion brand positioning against ZARA and personally went south to Panyu, Guangzhou, where the clothing industry chain was complete. In two years, he established SHEIN1A design and board making team of 800 people.

From clothing sampling to shelving, SHEIN only takes 7 days, and its speed is built on algorithms,1The quantity of new products in a month, offsetGot to go ZARA1In 2015, SHEIN Company relocated its main body to Panyu, Guangzhou, located in the clothing processing base of Nancun Town, Panyu. With a supply chain and algorithm, it brought the ultimate "fast fashion".

At first, ZARAs used China's advanced supply chain to crush traditional clothing companies. But today, they are being crushed by faster SHEIN.

SHEIN is similar to Tiktok, which is based on1A series of algorithms have achieved great success1Large section efficiency SHEINNo,By solely utilizing its algorithm driven recommendation system, a series of tasks aimed at earning redeemable points have been designed as incentives to attract customers to frequently log in to the platform, such as adding products to their shopping cart or watching live streams.

In addition, SHEIN will measure popular trends and identify the ones that are trending3Within days, in order to quickly produce SHEIN, the order size has been greatly reduced to about 100 orders, which can become1Batch by batch, then estimate customer interest comparisonFor large companies like Zara,1There are only 500 shipments in the batch.

Small scale strategy algorithm, also known as SHEIN's1The key to success is a faster response pace, which has also enabled SHEIN's cooperative suppliers to achieve a larger business scale and achieve a positive cycle, resulting in a win-win situation1The advantages generated by relying on supply chains and algorithms may be difficult for foreign companies to replicate, but it's hard to say for Chinese competitors.

With the development of technology, there will always be faster speeds and cheaper prices to occupy the "fast fashion" market. Based on this, the overseas version of Pinduoduo, which seems to be SHEIN's top rival Pinduoduo's Temu, launched a cross-border e-commerce platform in September 2022, quickly entering the US market with the label of "lower price".

At this year's "American Spring Festival Gala" Super Bowl, Temu spent $14 million to purchase prime time advertising space. Temu continued its parent company's early "Pinduoduo Divine Song"The route has been replicated using the same logic in the US market1The American version of "Temu Divine Song" "shopping like a billionaire" (like a millionaire)1The brainwashing advertisements of "I feel so rich" (like shopping) and "I feel so rich" have driven a surge in Temu volume.

According to a tip from Ji Ge, the small goal of Pinduoduo's overseas version TEMU has been adjusted to surpass SHEIN by September this year.

In the supply chain, backed by TEMU from Pinduoduo,1Dot it allNo,have stage fright. In terms of Temu's algorithm, it is alsoNo,It will be a problem. It launched a bidding system in March to compare and screen the supply prices of merchants, encouraging price reductions and volume increases.

In order to increase the chances of listing, many merchants willautomaticChoose to sacrifice gross profit margin and offer the lowest price across the entire network. Temu's1Under the series of operations, it brings lower prices.

Conclusion: Many people say that Temu, a subsidiary of Pinduoduo, is in the United StatesThe state has sued SHEIN in Guangzhou1Breeding dogs biting dogs, yes1To be honest, the biggest victims of this e-commerce war that is happening in the United States may include AmazonNo,It never happened in China back then: Tmall and JD.com quarreled, and in the end, Amazon disappeared.

Is there a difference in changing places? Analysis company GWS data shows that since April this year, Amazon's daily active users in the United States have decreased from 54 million to 46 million, while the daily active users in the United Kingdom have decreased by 1 million to 8.3 million compared to the beginning of the year. During the same period, SHEIN and Temu's daily active users have both increased significantly.

According to Sensor Tower data, SHEIN currently has approximately the same number of monthly active users worldwide as Amazon1More than half, Temu is about one-fifth of Amazon's1。

On Amazon's Double Ten1On the first day of Prime Day,1A blogger posted on TikTokTemu's unboxing video, with the title written: 'What more does Amazon Prime Day mean with Temu?' If there is no administrative force to stop it, Jige thinks Amazon may need to think about it1Below isNo,We need to reduce e-commercedo businessThat's it.

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