Pinduoduo's market value is too weak. Huang Zheng: After leaving for a year, Pinduoduo's m

 

In this fast developing Internet era, everyoneNew innovations and breakthroughs are emerging in the sky. Now, let's talkoneTalk about the recent InternetoneSome hot topics, see what astonishing things are happening.

In recent years, the friendship between friends has almost always relied on Pinduoduo's effortsoneThe classic quote is really funny: "You may not have risked your life for others in this life, butoneOnce cut for someone elseoneThe knife.

Those friends who have been lying quietly in their contact list for many years and have not been in touch, for the sake of1The knife "jumped out, but what made people feel helpless was that it seemed like Pinduoduo bargaining was always so bad“1Once upon a time, there was a live streamer named "Super Little Jie" from Douyu platform1More than 60000 people were gathered during the live broadcast, all for the purpose of 'cutting down'1Knife ", the goal is1A vivo phone worth 2099 yuan.

The result was a hilarious scene, with a total of over 3 hours of live streaming,1Direct display shows that the 'bargain' was not successful, this' bargain sale 'Dong "quickly became a hot search topic, attracting a large number of onlookers. Pinduoduo quickly released an official statement, which stated that the host had successfully negotiated the price of a 2099 yuan mobile phone in a group and delivered it to the designated delivery point two days later. Moreover, not all 60000 people in the live broadcast participatedtakeBargaining behavior.

The life diary of a 38 year old female leader in an advertisement has been exposed, revealing the depth of the workplace and making people's scalp tingle. This farce quickly came to an end, and many peopleNo,Solution,Why?Pinduoduo loves to engage in bargaining activities so much. Today, they launched a bargain phone, and tomorrow they will launch another oneThe worldSpending money on cupsNo,have toNo,I admire Pinduoduo's marketing methods. In just 7 years since its establishment, it has captured the hearts of 868 million netizens nationwide. It should be noted that there are only 1 billion netizens in China, so it seems that Pinduoduo is truly1A genuine black horse.

However, few people know who Fang Shengsheng is, the chairman of Pinduoduo. His name is Huang Zheng,1A young and promising entrepreneur, full of legendsColors are touchingNo,It is clear that just when Pinduoduo was at its peak, he announced his retirement. If he7Even if he was eighty years old, it would be fine. However, in the year Huang Zheng retired,No,She is only 41 years old.

Huang Zheng's divine operation made everyone foolish,Why?Does he have to step back at this moment? Is there still something hidden behind it1Some undisclosed secrets? In 1980, Huang Zheng was born in Hangzhou, Zhejiang. He did not have a strong background, and his parents alsoNo,I am an ordinary worker with a junior high school education, earning a fixed monthly salary of several tens of yuan.

Nevertheless, parents have never been concerned about their son's educationNo,Lazy, as long asgo to workUpon returning home, he quickly inquired about his son's academic progress and patiently guided him during his elementary school years. Huang Zheng was a well-known figure, not because he was mischievous, but because he consistently ranked among the top in exams and achieved excellent results in math Olympiad competitions.

The advertisement changed his life trajectory because it was appreciated by beautiful women... X Huang Zheng loves mathematicsThis is because he has been fond of conducting research since he was young, and other children make plans with friends during their holidays1When he started playing games, he hid in his bedroom and studied various small objects. After graduating from elementary school, Huang Zheng came to Hangzhou Foreign Language School to study. At first, he didn'tNo,Understand the parents' hard work,Why?You have to put in a lot of effort to send yourself to a prestigious school.

It wasn't until he reached high school that he realized that Hangwai was a provincial-level university1Key secondary school, college entrance examination1During his time studying abroad in Hangzhou, Huang Zheng began to contemplate his future and was determined to pursue a career in computer research. Prior to the college entrance examination, he was admitted to the Computer Science program at Zhu Kezhen College, Zhejiang University with outstanding grades, achieving a success rate of over 95% and a record of 97% at his most glorious moment.

Huang Zheng came to university with his luggage on his back and embarked on his own path of computer science3This year, he entered the laboratory of Pan Yunhe, an academician of the CAE Member, for further study, which completely opened his new understanding of the computer field1In the year, Huang Zheng was busy with his workWhen developing, put it in1The nearby phone suddenly beeped, open the phone1Look, Ding Lei from NetEase has applied to add him as a friend.

This friend's message made Huang Zheng half believe and half doubt, after all, Ding Lei had already achieved something at that time, how could he suddenly contact him like this1What about ordinary college students? In fact, this person is indeed Ding Lei from NetEase. Although NetEase went public in the United States in 2000, it quickly gained popularity worldwide1Netease also failed to survive the Internet crisis.

Adding insult to injury, NetEase encountered an insurmountable technical problem. Ding Lei found Huang Zheng through an article published on the forum and requested his help in solving the problemNo,However, with the help of Huang Zheng, Ding Lei's big problem was perfectly solved. After this incident, Ding Lei attached great importance to Huang Zheng, and it was precisely because of this that he changed Huang Zheng's perspective1Born.

In 2002, Huang Zheng graduated with a bachelor's degree and was admitted to the University of Wisconsin Madison for further studiesDing Lei looks at Huang Zheng1My little selfAlone outside, he introduced Duan Yongping, the founder of BBK, to introduce him to NengtakeMeeting Duan Yongping, known as the "Chinese Buffett", was something Huang Zheng never dared to think of. In the 1990s, Duan Yongping founded Xiaobawang and Bubugao companies.

He retired to the second tier in 2001 and went to the United States to enjoy his leisure time in retirement. At that time, Duan Yongping alsoNo,After the age of 40, from then onin the futureHe began to venture into the investment circle because Ding Lei and Duan Yongping were willing to befriend Huang Zheng due to his outstanding computer skills1Lu helped him until he founded Pinduoduo.

In 2004, Huang Zheng successfully graduated with the help of a benefactor. He was also approved for employment at both Microsoft and Google. Although both companies have their own strengths today, they were vastly different back then. Microsoft was founded in 1975 and gradually expanded from PC programming to the field of computer networks in the mid-1990s. At the same time, it settled in China and successively established MicroSoft China Researchcenter.

In 1999, Microsoft successfully went public with a market value1The company skyrocketed to $661.6 billion, setting a record for the highest market value, and has yet to be broken. Google was founded in 1998, 23 years later than Microsoft, but fortunately, the company developed rapidly and developed a free search engine in just four years, making it a newcomer.

Huang ZhengNo,Knowing what to choose and feeling lost, Duan Yongping gave advice, believing that Google's development is booming and worth a try1Try, Huang Zheng, listen up,1Getting your head stuck in Google is worth it1It is mentioned that Huang Zheng joined Google1In the year, Google was ready to go public, and within a few months, Google successfully went public, earning Huang Zheng a lot of money.

1A novice graduate1He earned millions of dollars from just one job, and many people have already restrained themselvesNo,The excitement swelled, but Huang Zheng remained calm and continued to stay at Google to accumulate experience in 2006,Duan Yongping got ittakeThe worldThe opportunity for the richest man Buffett to dine together. Buffett is a globally renowned investor and is known as the "stock god". If one can receive his guidance, it will undoubtedly bring significant meaning to their life development.

This banquet is extraordinary, and Duan Yongping spent a huge sum of 4 million yuan to get this opportunity. There is a rule at the banquet that allows 6 followers to be brought along1And he also participated, among whom Huang Zheng and Duan Yongping could be called Huang Zheng's benefactors. He also admitted in later interviews that Duan Yongping had a great influence on him. His several disciples were OPPO founder Chen Mingyong, vivo founder Shen Wei, and later BBK CEO Jin Zhijiang.

From this, it can be seen how much Duan Yongping values Huang Zheng,No,Speaking of which, Huang Zheng's every1The steps were taken very steadily, and all the friends around him were today's business elites. In 2007, Huang Zheng accumulated enough start-up funds and left Google to start his own business. Duan Yongping, under the umbrella of Bu Bu Gao1Blockchain e-commercedo businesstoHuang Zheng, heNo,Contrary to public expectations, Ouku.com was quickly established.

In just three years, under the operation and management of Huang Zheng, Ouku.com has squeezed into the top of e-commerce website rankings3Despite earning an annual profit of over 60 million yuan, Huang Zheng stillNo,Satisfied, he believed there was still greater room for improvement, but he gave up on Okoo.net and sold it to his Google colleague Guo Qubi. He turned around and started his own business again, leaving people around him puzzled about Huang Zheng's choiceNo,Solution, only Duan Yongping is silentNo,The voice maker1See it in your eyes.

He and Huang Zheng both knew very well in their hearts that JD.com, which was established as early as 1998, had become the Ren of that timeNo,As an e-commerce giant, in 2007, JD's daily order volume had already exceeded 3000 orders and it wanted to surpass JD to becomeNo,Possible things, Huang Zheng is not1Jie Mangfu was as stable as Mount Tai. He also said, "If INo,If I can win, then INo,Should be hit.

”Duan Yongping's assistance gradually clarified Huang Zheng's future plans1Heart ZhaAfter entering the e-commerce field and leaving Ouku, Huang Zheng founded the e-commerce agency Leqi. At this time, Huang Zheng had become a mature business elite,1My little selfYou can 'kill' it1Under his leadership, Pian Tian Di quickly became the industry leader and the largest mother and baby e-commerce agency on Taobao.

However, not all developments can1The sail is smooth, and after reaching its peak in development,1A major client, however, explicitly asked Huang Zheng for kickbacks, which clearly violated company regulations. Huang Zheng was caught in a dilemma. This major client was extraordinary, and the company exceeded1Half of the sales revenue comes from him. IfNo,Giving kickbacks will result in losing customers, and if kickbacks are given, the company's future operations will inevitably face crises.

After careful consideration, Huang Zheng ruthlessly rejected a major client, which also means that the companytenLost it1Half of itDeeds and deeds，No,However, Huang Zheng still relied on his intelligent business acumen to enable Leqi to develop and grow, leading to the rise of Pinduoduo. In 2013, NetEase once againOnce in a predicament, Ding Lei quickly switched to the gaming field, risking his life1NetEase has pulled out of the quagmire, turned the tide against the wind, and taken the position of China's richest man.

this1In the year, Huang Zheng also ventured into the gaming industry, which was also his first3In his second entrepreneurial venture, the dream seeking game he developed took advantage of the rapid development of the internet and gained success1penNo,Fei's income, but his previous achievementstakeCompared to Pinduoduo, Pinduoduo is nothing short of a formidable opponent, until1It was only by chance that he changed his mind and started trying to do "group buying".

have1Next time, Huang Zheng took a plane to another city for investigation, and suddenly felt a surge of tinnitus accompanied by pain. He quickly went to the hospital for examination and found that Huang Zheng was suffering from otitis mediaNo,have toNo,Resting and recuperating at home, it was precisely because of this break that he discovered new business opportunities. Sitting at home all day, hetakeMobile phones are relative.

After conducting a data survey, it was found that people have1I spent half of my time watching social apps, but through social appsThe only e-commerce orders reached by P are1Okay, this is1After making sufficient preparations, Huang Zheng officially launched "Pinduoduo" on April 10, 2015, which was the predecessor of Pinduoduo. Initially, transactions were achieved through social invitations to friends to place orders.

I didn't expect this method to have a significant effect. In just 2 months, the daily orders exceeded 200000, which can be found on TaobaotakeAmong JD.com, only Pinduoduo is likely to survive. In September 2015, Pinduoduo changed its name to Pinduoduo and changed its name from Pinduoduo to Pinduoduo1The fruit category covers all categories, and within a short period of time, Pinduoduo's user base immediately exceeded one million.

While everyone was delighted, Huang Zheng did it1As a result of the decision, Pinduoduo has launched a large number of low-priced products, which are far more affordable than Taobao's 9.9 yuan free shipping. There is now 1.9 yuan free shipping, and even 1 yuan free shipping. Of course, although the prices are low and have attracted the curiosity of countless buyers, in order to establish a foothold, only low-priced products are availableIt's far awayNo,Enough, Huang Zheng's brain1We have brought in four angel investors.

Actually, it's not that Huang Zheng didn't have enough capital turnover. He had previously3Both startups were very successful, and as early as ten years ago, Huang Zheng had saved up millions of dollars through Google1Famous founder, his vision is even more profound,1The power of the individual is far fromNo,Enough, he wants to build Pinduoduo into a new era e-commerce giant,No,It's both user-friendly and fun.

These four angel investors are Duan Yongping, Ding Lei, Sun Tongyu, and Wang Wei. If we want Pinduoduo to become a platform that can both play and shop, we need Ding Lei's support and Wang Wei's role as ShunSorryThe founder of Taobao naturally needs cooperation with e-commerce platforms, and as a former CEO of Taobao, Sun Tongyu has a better understanding and foresight in the e-commerce field.

With the support of several top partners, Pinduoduo rapidly expanded and occupied the market, but low-priced products are definitely mixed with quality issues. As the order volume gradually increases, the problems become more prominentHuang Zheng can only step forward to confront the merchants of Pinduoduo11Investigation has led to conflicts between merchants and Pinduoduo,No,Through this eventin the futurePinduoduo has improved product quality and suppressed counterfeit products.

Some people say that he changed his name from Pinduoduo to Pinduoduo from Pinduoduo,No,Upgrading is actually downgrading, but Huang Zheng denies this claim. He believes that Pinduoduo's model is not effectiveNo,It's about attracting low-priced users, but pursuing high cost-effectiveness. For example,1My little selfI will buy Herm è s bags and also spend 9.9 yuan on them1Box packing mango was his initial idea, and reality has proven that his decision was correct.

From the establishment of Pinduoduo in 2015 to September 2019, the number of platform users has exceeded 200 million, and the annual transaction volume has even exceeded 100 billion yuan, reaching an astonishing 1412 billion yuan. Seeing Pinduoduo grow like wild grass, merchants are sitting on it one after anotherNo,Stay here, everyonetakePinduoduo has reached a cooperation agreement, and Gome Electric has also been affected as a resulttakeJoined inPinduoduo

In July 2018, Pinduoduo successfully went public on NASDAQ in the United States, and Huang ZhengNo,Ring the bell on site, but inside the Shanghai companytakeColleagues1Ring the bell and witness this historic event1In December 2018, Pinduoduo's annual active users reached 385 million, while JD's annual active users were only 305 million. Since then, Pinduoduo has taken the seat of China's second largest e-commerce platform.

list1After the New Year, Pinduoduo1Lu skyrocketed from the original issue price of $19 to $26.62, and Huang Zheng subsequently became the second richest person in China, ranking second1It is still the founder of Nongfu Spring, Zhong Suisui. At the peak of Pinduoduo's development, Huang Zheng did1Unexpectedly, he submitted it in July 20201I am writing an internal letter announcing my resignation as CEO of the company, to be succeeded by Chen Lei.

At the age of only 40, people have to retire to the second tier, which makes them feel uneasyNo,With a clear mind, 2021On March 17th of the year, Pinduoduo officially announced that Huang Zheng had resigned from his position as chairman, and his shares were divided into3Fen gave the Pinduoduo collective, angel investors, and charitable foundations a look back at Huang Zheng's entrepreneurial experience. It seems that his departure from Pinduoduo was not so unexpected. When he worked at Google, he also gave up some of his work and resolutely left.

In the previous few startups, it was not because of failure that he started over, but rather because he left at the peak of development. Perhaps he left Pinduoduo because he still had unfinished dreams. Huang Zheng's childhood dream was to be1A scientist may once again stand in the spotlight in the unknown future,No,yes1Famous merchants, but1Famous scientist.

His life experience is quite legendary, and what is most admirable is that he always had the determination to give up money, fame, and fortune, just as he left office1In the year, Pinduoduo's active users have surpassed Taobao, firmly ranking first in China1Postscript on the position of major e-commerce platforms published on PinduoduoIn the financial statements for the second quarter of 2022, it can be seen that Pinduoduo's revenue for the second quarter was 31.44 billion yuan, a year-on-year increase of 36%. However, the reality isNo,Optimistic.

Huang Zheng left Pinduoduo1After the New Year, the number of active users on Pinduoduo began to slowly decline. Pinduoduo's market value decreased from $212 to $56.72, and its total market value dropped from $250 billion to $71.716 billion. If replaced with the current exchange rate, Pinduoduo's market value would have decreased by 1.2 trillion yuan. Faced with this1With huge numbers, Pinduoduo became a bit flustered and began to engage in crazy activities.

But then I changed my mind1Think about it, with only 1 billion internet users in China, Pinduoduo has captured nearly 90%, and the number of users naturally increasesNo,It will rise rapidly like before. In the past two years, e-commerce platforms have beenNo,Upgrade without Huang Zhengin the futureCan Pinduoduo seize the opportunity and secure its position1This1Cut is still unknown.

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