Artificial intelligence film directors (AI enters Hollywood! Industry insiders: Film production cost

 

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Original Title: Artificial Intelligence Marches into Hollywood! Industry insiders: Film production costs are expected to decrease by 40%

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Source: The CCTV financial AI boom is affecting multiple markets, including the film and television entertainment industry. Nowadays, the Writers Guild of the United States is in negotiations with studios and streaming platforms to explore how to face the impact of artificial intelligence on the industry.

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Artificial intelligence technology has begun to influence the Hollywood model, and it is possible that in the near future, people entering cinemas will see more content generated by artificial intelligence technology.

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At present, AI technology has influenced Hollywood's content production and distribution mode in many aspects, such as script writing, film production, special effects, audience preference analysis, language translation, and distribution. For example, a company called Flawless uses generative AI technology to adjust actors' facial expressions and let them change their mouth shapes, so as to solve the problem that actors' mouth shapes are not synchronized with voice dubbing when audiences watch foreign movies.

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At the same time, this artificial intelligence technology can not only reduce the translation cost of movies, but also provide remedies when actors mispronounce their lines, thereby reducing remake rates, significantly improving production efficiency, and reducing production costs.

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Na Parker, Senior Vice President of the US Department of a certain technology company: In the near future, I think you can see a fourfold increase in the speed of (film) production, resulting in a reduction in production costs, which is expected to reduce costs by 40%. Although the benefits of artificial intelligence technology are obvious, there is still resistance from many practitioners in Hollywood.

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This includes many actors resisting deep forgery techniques in artificial intelligence. At the same time, the Hollywood Actors Guild has previously stated that restrictions will be placed on the use of virtual actors. In addition, numerous script editors have expressed concerns about the copyright of content generated by artificial intelligence.

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With the development of artificial intelligence, Hollywood has also undergone a change in attitude towards technological advancements, including the recent change in the position of the Writers Guild of the United States, which had previously "prohibited the participation of artificial intelligence in writing works". Instead, it proposed allowing human intelligence to participate in script writing without affecting screenwriting income, but stipulated that human screenwriting would still be considered the first screenwriter.

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Therefore, although there are differences within Hollywood regarding the emergence of technology, the industry is adapting.

At present, generative artificial intelligence technologies such as synthetic speech and deep forgery have been applied in multiple Hollywood works. With the rapid development of artificial intelligence technology, Hollywood and multiple industries are also calling for clearer regulatory regulations. Return to Sohu to view more responsible editors:

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Artificial intelligence film directors (AI enters Hollywood! Industry insiders: Film production cost

Artificial intelligence film directors (AI enters Hollywood! Industry insiders: Film production cost

当前,人工智能技术已经在编剧的剧本写作、电影制作、特效、观众喜好分析、语言翻译以及发行等多个方面影响好...

2023-05-24 栏目:科技派

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