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Sina Technology News - On the morning of May 24th Beijing time, it was reported that Microsoft began providing users with a large number of artificial intelligence upgrades on Tuesday, including upgrades to ChatGPT, search engine Bing, and cloud computing services, hoping to narrow the gap between the search market and Google. One change is to provide real-time search results from Bing to ChatGPT.

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The latter is a chat robot launched by Microsoft's partner OpenAI, which provides answers based on information that was initially only updated until 2021. Microsoft stated at the annual Build Developer Conference that ChatGPT can now also capture Bing web search results for paid users and will soon provide the same service for free users.

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The company is also expanding its so-called Bing plugin, using standards supported by OpenAI to facilitate interaction between businesses and users in its search engine. Microsoft's Chief Marketing Officer for Consumer Business, Yusuf Mehdi, provides an example of a tool that can help online users find dinner ideas, provide recipe and ingredient suggestions, and order ingredients from Instaart with just one click.

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This has completely changed the way people use the internet, "he said. When asked if Microsoft will sell advertising space related to plugins, Mehdi said the company has not yet reached this point, but" the way people acquire customers is changing. "Microsoft hopes to gain more share in the global search advertising market, which is as large as $286 billion, through these updates targeting Bing.

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Like Microsoft, Google has recently integrated generative artificial intelligence technology into its search engine, using historical data to learn how to deal with open questions that cannot be answered clearly online. It is currently difficult to determine which updated search engine is more favored by users, as Google has not yet widely deployed this update. However, Google has launched a Bard chat robot that competes with ChatGPT, And it can provide users with answers based on Google search results.

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When asked if ChatGPT, which integrates the latest network information, will replace Microsoft Bing, Mehdi said that these two projects provide different experiences, but Microsoft will benefit from them no matter what, because ChatGPT's reference links will bring traffic to Bing. Microsoft has also introduced some cloud computing features, such as companies now being able to develop plugins connected to Microsoft's Enterprise Artificial Intelligence Assistant 365 Copilot.

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Microsoft has stated that there is a plugin that allows employees to request AI to book hotels and flights in simple language, or to explain legal issues related to supplier contracts. Microsoft's goal is to enable enterprises to more widely configure their AI assistants. The company also stated that it will provide a preview version of the AI assistant for the Windows operating system starting from June.

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They also announced that they will use some methods to help consumers determine whether the company's artificial intelligence has generated an image or a video - Google has previously announced similar news